My Pencil Has A Point

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<channel>
	<title>My Pencil Has A Point</title>
	<link>http://mypencilhasapoint.com</link>
	<description>My Pencil Has A Point</description>
	<pubDate>Wed, 14 Dec 2011 14:57:14 +0000</pubDate>
	<generator>http://mypencilhasapoint.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Goode Company BBQ</title>
				
		<link>http://mypencilhasapoint.com/Goode-Company-BBQ</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Goode-Company-BBQ</comments>

		<pubDate>Wed, 14 Dec 2011 14:57:14 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Brand Voice Development]]></category>

		<guid isPermaLink="false">2045596</guid>

		<description>ONE THING'S FOR SURE: A LONE STAR CHEF IS NEVER ALONE FOR VERY LONG.
The dessert-first beginnings of a tasty relationship with Goode Company BBQ, Houston's premier purveyor of smoked, homemade goodness. Worked with second-generation smokologist Levi Goode 
to refine and develop brand personality and copy for packaging, consumer-facing collateral and B2B communications, as well as product signage and descriptors for both the retail and digital space.

Kick-ass collaboration with designer Allyson Lack of Principle.
designbyprinciple.com

	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-13 at 5.21.43 PM.png" width="670" height="491" width_o="904" height_o="663" src_o="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-13 at 5.21.43 PM_o.png" data-mid="12370568" caption="Letterpress insert atop Goode's irresistibly popular mail-order pies. &#38;lt;i&#38;gt;Design: Allyson Lack.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-15 at 12.51.01 PM.png" width="670" height="491" width_o="671" height_o="492" src_o="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-15 at 12.51.01 PM_o.png" data-mid="12423568" caption="Letterpress insert atop Goode's irresistibly popular mail-order pies. &#38;lt;i&#38;gt;Design: Allyson Lack.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-09 at 10.18.21 PM.png" width="502" height="504" width_o="502" height_o="504" src_o="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-09 at 10.18.21 PM_o.png" data-mid="12274103" caption="Hangtags for Goode's Mesquite Smoked Turkey and line of grilling accessories. &#38;lt;i&#38;gt;Design: Allyson Lack.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-14 at 9.15.12 AM.png" width="492" height="497" width_o="492" height_o="497" src_o="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-14 at 9.15.12 AM_o.png" data-mid="12389194" caption="Hangtag for Goode's Mesquite Smoked Turkey. &#38;lt;i&#38;gt;Design: Allyson Lack.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-13 at 5.23.16 PM.png" width="670" height="502" width_o="886" height_o="665" src_o="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-13 at 5.23.16 PM_o.png" data-mid="12370692" caption="Hangtag for Goode's Mesquite Smoked Turkey. &#38;lt;i&#38;gt;Design: Allyson Lack.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-15 at 12.51.24 PM.png" width="662" height="583" width_o="662" height_o="583" src_o="http://payload.cargocollective.com/1/3/126794/2045596/Screen shot 2011-12-15 at 12.51.24 PM_o.png" data-mid="12423569" caption="Hangtag for Goode's tried and true line of grilling accessories. &#38;lt;i&#38;gt;Design: Allyson Lack.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/gift-baskets-2_14.jpg" width="670" height="586" width_o="800" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/2045596/gift-baskets-2_14_o.jpg" data-mid="12378463" caption="An amuse-bouche of names and descriptions developed for Goode's holiday collection of gift baskets." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/gb-descriptions-1.jpg" width="670" height="586" width_o="800" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/2045596/gb-descriptions-1_o.jpg" data-mid="12380618" caption="An amuse-bouche of names and descriptions developed for Goode's holiday collection of gift baskets." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045596/gb-descriptions-2.jpg" width="670" height="586" width_o="800" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/2045596/gb-descriptions-2_o.jpg" data-mid="12380887" caption="An amuse-bouche of names and descriptions developed for Goode's holiday collection of gift baskets." border="0" align="left"/&#62;</description>
		
		<excerpt>ONE THING'S FOR SURE: A LONE STAR CHEF IS NEVER ALONE FOR VERY LONG. The dessert-first beginnings of a tasty relationship with Goode Company BBQ, Houston's premier...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/2045596/prt_1323896843.png" />

	</item>
		
		
	<item>
		<title>Blue Plate Mayonnaise</title>
				
		<link>http://mypencilhasapoint.com/Blue-Plate-Mayonnaise</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Blue-Plate-Mayonnaise</comments>

		<pubDate>Tue, 25 Oct 2011 09:40:25 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Print, Holiday Card]]></category>

		<guid isPermaLink="false">2045584</guid>

		<description>SPREAD THE LEGEND.
To raise awareness for its relatively new light mayonnaise, New Orleans-based Blue Plate ran 
a series of newspaper ads in the Times-Picayune 100th edition, celebrating the mayo's delicious heritage and encouraging people to try a lighter side of Blue Plate. 

@The Richards Group

	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 7.20.21 PM.png" width="670" height="576" width_o="843" height_o="725" src_o="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 7.20.21 PM_o.png" data-mid="11526045"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 7.20.02 PM.png" width="670" height="576" width_o="842" height_o="724" src_o="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 7.20.02 PM_o.png" data-mid="11526042"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 6.38.02 PM.png" width="557" height="745" width_o="557" height_o="745" src_o="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 6.38.02 PM_o.png" data-mid="11525488" caption="&#38;lt;b&#38;gt;HOLIDAY CARD:&#38;lt;/b&#38;gt; Front cover, featuring legendary (and festively clad) Blue Plate founder, Colonel Pierre Langlinais." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 6.38.18 PM.png" width="670" height="447" width_o="1117" height_o="746" src_o="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 6.38.18 PM_o.png" data-mid="11525490" caption="&#38;lt;b&#38;gt;HOLIDAY CARD:&#38;lt;/b&#38;gt; Inside spread." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 6.38.29 PM.png" width="558" height="746" width_o="558" height_o="746" src_o="http://payload.cargocollective.com/1/3/126794/2045584/Screen shot 2011-11-12 at 6.38.29 PM_o.png" data-mid="11525493" caption="&#38;lt;b&#38;gt;HOLIDAY CARD:&#38;lt;/b&#38;gt;  Back cover. (My partner, Sarah Treis, and I have dubbed ourselves &#38;quot;Sarin&#38;quot; during our time at The Richards Group." border="0" align="left"/&#62;</description>
		
		<excerpt>SPREAD THE LEGEND. To raise awareness for its relatively new light mayonnaise, New Orleans-based Blue Plate ran  a series of newspaper ads in the Times-Picayune...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/2045584/prt_1319553766.png" />

	</item>
		
		
	<item>
		<title>Carroll Shelby's Chili Kit</title>
				
		<link>http://mypencilhasapoint.com/Carroll-Shelby-s-Chili-Kit</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Carroll-Shelby-s-Chili-Kit</comments>

		<pubDate>Tue, 11 Oct 2011 23:22:03 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Integrated Ad Campaign]]></category>

		<guid isPermaLink="false">1893662</guid>

		<description>HE MAKES IT AUTHENTIC. YOU MAKE IT ORIGINAL.
How a good bowl of chili should be made has always been a hot (or mild?) topic of debate, from North 
to South to chili cook-offs worldwide to culinary books, blogs and websites. Carroll Shelby, Texas racecar legend and chili connoisseur, leverages his classic customizable Chili Kit as the solution to any and every chili dispute. As host to the innumerable Great Chili Debates, he invites people to recognize that the beauty of chili is its versatility, and that the best bowl of red starts with Carroll Shelby’s Chili Kit — and ends with you.

Website launching soon.
@The Richards Group


	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Animals-Ad.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Animals-Ad_o.png" data-mid="10232169" caption="Half-page print ads kick off the Great Chili Debate." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/FieryTame-Ad.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/FieryTame-Ad_o.png" data-mid="10232205" caption="Half-page print ads kick off the Great Chili Debate." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Debates.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Debates_o.png" data-mid="10232623" caption="Whatever you choose, Shelby's satisfies." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Grid.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Grid_o.png" data-mid="10232315" caption="Outdoor + promotional executions." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Grocery-Doors_14.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Grocery-Doors_14_o.png" data-mid="10234253" caption=" Debates welcome grocery shoppers into the store and suggest a yummy idea for dinner." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/In-Store.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/In-Store_o.png" data-mid="10234128" caption="&#38;lt;b&#38;gt;IN STORE:&#38;lt;/b&#38;gt; Shippers offer shoppers chili recipes via QR codes, while “Trinity Tracker” stickers throughout the store remind customers that all they need for supper are just three simple ingredients — and their own creativity." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Celebrity-CookOff_21.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Celebrity-CookOff_21_o.png" data-mid="10293392" caption="&#38;lt;b&#38;gt;CELEBRITY CHILI COOKOFF:&#38;lt;/b&#38;gt; To demonstrate the versatility of Carroll Shelby’s Chili Kit, we host a national chili cookoff tour featuring celebrity chefs. The competition is judged by event-goers in each city, and all ticket proceeds go towards the Carroll Shelby Foundation for children." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Wild-Postings.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Wild-Postings_o.png" data-mid="10234133" caption="&#38;lt;b&#38;gt;WILD POSTINGS:&#38;lt;/b&#38;gt; Debate stickers and stencils around college campuses offer quick and easy chili ideas for busy students — the ultimate gateway meal for culinary amateurs." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Pandora.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Pandora_o.png" data-mid="10234129" caption="&#38;lt;b&#38;gt;CARROLL SHELBY'S CHILI MIX:&#38;lt;/b&#38;gt; Pandora’s Chili Mix station features a tasty medley of country classics and fresh new artists." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Shiner.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Shiner_o.png" data-mid="10234131" caption="&#38;lt;b&#38;gt;STOUT OR SVELTE?&#38;lt;/b&#38;gt; Via QR codes on the back of coasters, the two great tastes of Texas — Shelby’s and Shiner — partner up to bring Stout or Svelte chili recipes to bar-goers. Recipes incorporate either Shiner Black Lager (Stout) or Shiner Light Blonde (Svelte) for a hearty or healthy bowl of Carroll Shelby's chili." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Pledge.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Pledge_o.png" data-mid="10234130" caption="&#38;lt;b&#38;gt;VIRAL CONTEST:&#38;lt;/b&#38;gt; To generate brand buzz and drive traffic to our website, we host an online music video contest. Taking the cue from our Chili Kit, we provide a customizable base (Mad Lib-like lyrics about chili), then contestants add their style to our song, performing and pledging their chiligiance however it suits them. People vote on their “flavorite” video, and the winner receives two passes to SXSW. (And we we receive publicity at little to no cost.)" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Home-Web.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Home-Web_o.png" data-mid="10232535" caption="Web site homepage." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Home-Web-CU.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Home-Web-CU_o.png" data-mid="10232542" caption="Debates on the homepage animate like saloon doors, swinging open and closed between featured information." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Chili-Chatter-Web.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Chili-Chatter-Web_o.png" data-mid="10232615" caption="Chili Chatter web page." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Chili-Chatter-CU.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Chili-Chatter-CU_o.png" data-mid="10232654" caption="Chili Chatter web page." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/Chili-Chatter-CU2.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/Chili-Chatter-CU2_o.png" data-mid="10232691" caption="Chili Chatter page." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/History-Web.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/History-Web_o.png" data-mid="10232951" caption="History web page." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/History-Web2.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/History-Web2_o.png" data-mid="10232952" caption="History web page." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/History-Web3.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/History-Web3_o.png" data-mid="10232953" caption="History web page." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893662/History-Web4.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/1893662/History-Web4_o.png" data-mid="10232956" caption="History web page." border="0" align="left"/&#62;

</description>
		
		<excerpt>HE MAKES IT AUTHENTIC. YOU MAKE IT ORIGINAL. How a good bowl of chili should be made has always been a hot (or mild?) topic of debate, from North  to South to chili...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/1893662/prt_1317088572.png" />

	</item>
		
		
	<item>
		<title>Lane Furniture</title>
				
		<link>http://mypencilhasapoint.com/Lane-Furniture</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Lane-Furniture</comments>

		<pubDate>Tue, 11 Oct 2011 12:25:06 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Digital, Outdoor, Print]]></category>

		<guid isPermaLink="false">2133628</guid>

		<description>FIELD LEVEL VIEW. LUXURY SUITE COMFORT.
Even the most devout sports fan recognizes that leather trumps cramped plastic and 
unyielding concrete — so why not enjoy the game from the comfort of your home turf?

@The Richards Group

&#60;img src="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.14.09 PM.png" width="670" height="196" width_o="1254" height_o="367" src_o="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.14.09 PM_o.png" data-mid="10639636" caption="Outdoor and online banner units." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.34.59 PM.png" width="670" height="181" width_o="1235" height_o="335" src_o="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.34.59 PM_o.png" data-mid="10640268" caption="Outdoor and online banner units." border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.18.55 PM.png" width="551" height="741" width_o="551" height_o="741" src_o="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.18.55 PM_o.png" data-mid="10639725"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.19.30 PM.png" width="552" height="741" width_o="552" height_o="741" src_o="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.19.30 PM_o.png" data-mid="10639729"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.19.08 PM.png" width="550" height="740" width_o="550" height_o="740" src_o="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.19.08 PM_o.png" data-mid="10639726"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.19.19 PM.png" width="551" height="740" width_o="551" height_o="740" src_o="http://payload.cargocollective.com/1/3/126794/2133628/Screen shot 2011-10-11 at 12.19.19 PM_o.png" data-mid="10639727"  border="0" align="left"/&#62;</description>
		
		<excerpt>FIELD LEVEL VIEW. LUXURY SUITE COMFORT. Even the most devout sports fan recognizes that leather trumps cramped plastic and  unyielding concrete — so why not enjoy...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/2133628/prt_1318355927.png" />

	</item>
		
		
	<item>
		<title>Bridgestone Tires</title>
				
		<link>http://mypencilhasapoint.com/Bridgestone-Tires</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Bridgestone-Tires</comments>

		<pubDate>Wed, 28 Sep 2011 23:27:44 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">2045574</guid>

		<description>:30 BRIDGESTONE SUPERBOWL TV: "TRUE STORY"
The real story behind "The Tortoise and the Hare."

@The Richards Group
&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-1----Turtle.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-1----Turtle_o.png" data-mid="10325961"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-2---Approaching-Car.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-2---Approaching-Car_o.png" data-mid="10325947"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-3---Quick-Stop.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-3---Quick-Stop_o.png" data-mid="10325948"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-4---Little-Girl.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-4---Little-Girl_o.png" data-mid="10325949"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-5---Sprinting-Rabbit.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-5---Sprinting-Rabbit_o.png" data-mid="10325950"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-6---See-Ya.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-6---See-Ya_o.png" data-mid="10325951"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-7---Logo.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-7---Logo_o.png" data-mid="10325952"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/2045574/Frame-8---Loser.png" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/3/126794/2045574/Frame-8---Loser_o.png" data-mid="10325953"  border="0" align="left"/&#62;</description>
		
		<excerpt>:30 BRIDGESTONE SUPERBOWL TV: "TRUE STORY" The real story behind "The Tortoise and the Hare."  @The Richards Group </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/2045574/prt_1317398273.png" />

	</item>
		
		
	<item>
		<title>SunTrust</title>
				
		<link>http://mypencilhasapoint.com/SunTrust</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/SunTrust</comments>

		<pubDate>Sat, 24 Sep 2011 13:19:09 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Outdoor, Radio, Storytelling]]></category>

		<guid isPermaLink="false">1893641</guid>

		<description>PLAN FOR THE FUTURE. LIVE FOR THE MOMENT.
Targeted towards young women who need financial guidance, SunTrust Bank shows its relatability through the insightful stream-of-consciousness of endearingly frazzled females — women who don’t 
have room to squeeze in one more thought or the time to extend their To Do lists.

	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/1893641/poster_1.jpg" width="670" height="439" width_o="789" height_o="518" src_o="http://payload.cargocollective.com/1/3/126794/1893641/poster_1_o.jpg" data-mid="9397099" caption="Wall-sized outdoor ads feature SunTrust's messaging from afar and the young woman's thoughts once you get up close. &#38;lt;i&#38;gt;&#38;lt;b&#38;gt;LARGE COPY:&#38;lt;/b&#38;gt; Finances are often the last thing on your mind. That's why SunTrust offers financial planners focused solely on young women -- helping you save, spend and invest your money with savvy. &#38;lt;b&#38;gt;CRAZY THOUGHTS:&#38;lt;/b&#38;gt; Seven minutes? It's only been seven minutes? Stop. Just stop looking at it. Flip through your scintillating magazine and ignore the hateful neon numbers. Here we go. How Vanessa Hudgens Stays So Thin. Because she hasn't discovered vodka. Because she hasn't discovered puberty. Because her cheesy &#38;lt;i&#38;gt;High School Musical&#38;lt;/i&#38;gt; lines won't let anyone keep food down. Seven minutes, forty-two seconds. Eff my life. I'm like a hamster on this God-forsaken machine burning two calories a minute and going nowhere. Nowhere! Meanwhile, the spandex gazelle on the Treadmill next to me is frolicking along at a delightful five-minute mile pace. She does not slow. She does not sweat. She does not look up from her... &#38;lt;i&#38;gt;Fortune Magazine?&#38;lt;/i&#38;gt; Barbie has a brain. Bitch. She's probably some Blackberry-wielding, Chai tea-sipping, power-suited, corner-officed exec with a rolly leather chair and a yummy male secretary. Ugh. The only men who love me are Ben and Jerry... &#38;lt;b&#38;gt;TAG:&#38;lt;/b&#38;gt; You could afford some peace of mind.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893641/spot_2.jpg" width="670" height="586" width_o="800" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893641/spot_2_o.jpg" data-mid="9397101"  border="0" align="left"/&#62;</description>
		
		<excerpt>PLAN FOR THE FUTURE. LIVE FOR THE MOMENT. Targeted towards young women who need financial guidance, SunTrust Bank shows its relatability through the insightful...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/1893641/prt_1316888619.png" />

	</item>
		
		
	<item>
		<title>Bench Jeweler</title>
				
		<link>http://mypencilhasapoint.com/Bench-Jeweler</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Bench-Jeweler</comments>

		<pubDate>Thu, 22 Sep 2011 01:17:38 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Print, B2B]]></category>

		<guid isPermaLink="false">1893666</guid>

		<description>THE BEAUTY OF IT ALL.
In 2011, Stuller Jewelers, Inc. launched a new online community devoted to bench jewelers, the back-of-house artisans with an impeccable eye for detail and an insatiable thirst for new resources. 
Along with the site, we introduced a simple tone and aesthetic that reflects the gritty, authentic 
beauty of their craft.

@The Richards Group
Photography: Tadd Myers


	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/1893666/Spreads_Page_1.jpg" width="670" height="404" width_o="2048" height_o="1237" src_o="http://payload.cargocollective.com/1/3/126794/1893666/Spreads_Page_1_o.jpg" data-mid="10146525" caption="&#38;lt;b&#38;gt;YOUR MOST VALUABLE TOOLS ARE YOUR HANDS. LET US LEND YOU AN EXTRA ONE.&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;Introducing benchjeweler.com, the online community created specifically for you and your industry. A free resource where you can enjoy the benefits of a social, educational network without ever leaving your workspace. Access a dynamic haven of live information, featuring constant access to trade tools, news, and resources. Interact virtually, chatting live with our technical experts, or exchanging tips and inspiration with fellow benchers. Hone your craft. Share your voice. Join our community. Just a swivel and a click away at benchjeweler.com.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893666/Spreads_Page_2.jpg" width="670" height="404" width_o="2048" height_o="1237" src_o="http://payload.cargocollective.com/1/3/126794/1893666/Spreads_Page_2_o.jpg" data-mid="10146528" caption="&#38;lt;b&#38;gt;TRADE EXPERTISE. TRADE TOOLS. TRADE INSPIRATION.&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;Introducing benchjeweler.com, the online community created specifically for you and your industry. A free resource where you can enjoy the benefits of a social, educational network without ever leaving your workspace. Access a dynamic haven of live information, featuring constant access to trade tools, news, and resources. Interact virtually, chatting live with our technical experts, or exchanging tips and inspiration with fellow benchers. Hone your craft. Share your voice. Join our community. Just a swivel and a click away at benchjeweler.com.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893666/Screen shot 2011-10-11 at 1.03.15 PM.png" width="416" height="533" width_o="416" height_o="533" src_o="http://payload.cargocollective.com/1/3/126794/1893666/Screen shot 2011-10-11 at 1.03.15 PM_o.png" data-mid="10641038" caption="&#38;lt;b&#38;gt;YOU HAVE THE HANDS OF A SURGEON. THE EYE OF AN ARTIST. AND NOW THE SUPPORT OF AN INDUSTRY.&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;Welcome to benchjeweler.com, the online community created specifically for you and your world. A free resource where you can enjoy the benefits of a social, educational network without ever leaving your bench. Hone your craft. Share your voice. Join our community. Just a swivel and a click away at benchjeweler.com.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893666/Screen shot 2011-11-12 at 5.24.44 PM.png" width="460" height="751" width_o="460" height_o="751" src_o="http://payload.cargocollective.com/1/3/126794/1893666/Screen shot 2011-11-12 at 5.24.44 PM_o.png" data-mid="11524186" caption="&#38;lt;b&#38;gt;BENCH MAIL:&#38;lt;/b&#38;gt; New/prospective members." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893666/Screen shot 2011-11-12 at 5.28.50 PM.png" width="670" height="516" width_o="766" height_o="591" src_o="http://payload.cargocollective.com/1/3/126794/1893666/Screen shot 2011-11-12 at 5.28.50 PM_o.png" data-mid="11524281" caption="&#38;lt;b&#38;gt;BENCH MAIL:&#38;lt;/b&#38;gt; Continued members." border="0" align="left"/&#62;</description>
		
		<excerpt>THE BEAUTY OF IT ALL. In 2011, Stuller Jewelers, Inc. launched a new online community devoted to bench jewelers, the back-of-house artisans with an impeccable eye...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/1893666/prt_1316672273.png" />

	</item>
		
		
	<item>
		<title>TittleTales</title>
				
		<link>http://mypencilhasapoint.com/TittleTales</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/TittleTales</comments>

		<pubDate>Thu, 22 Sep 2011 00:21:49 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Mobile, Storytelling]]></category>

		<guid isPermaLink="false">1893630</guid>

		<description>TYPECAST TYPOGRAPHY.
TittleTales lives as an iPad application for the digital type retailer, FontShop. Using a featured typographer’s self-designed typefaces and dingbats, this tyPad app demonstrates font styles 
through an interactive story.

	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/1893630/landingpage_1.jpg" width="566" height="700" width_o="566" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893630/landingpage_1_o.jpg" data-mid="9396123"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893630/fauxhawk_2.jpg" width="569" height="700" width_o="569" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893630/fauxhawk_2_o.jpg" data-mid="9396218" caption="&#38;lt;b&#38;gt;USING THE TYPAD:&#38;lt;/b&#38;gt; Scroll and zoom around this week's type poster by William Addison Dwiggins to discover tasty nuggets of type trivia." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893630/design_3.jpg" width="574" height="700" width_o="574" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893630/design_3_o.jpg" data-mid="9396220" caption="&#38;lt;b&#38;gt;USING THE TYPAD:&#38;lt;/b&#38;gt; Scroll and zoom around this week's type poster by William Addison Dwiggins to discover tasty nuggets of type trivia." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893630/electra_4.jpg" width="566" height="700" width_o="566" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893630/electra_4_o.jpg" data-mid="9396222" caption="&#38;lt;b&#38;gt;USING THE TYPAD:&#38;lt;/b&#38;gt; Scroll and zoom around this week's type poster by William Addison Dwiggins to discover tasty nuggets of type trivia." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893630/fleuron_5.jpg" width="566" height="700" width_o="566" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893630/fleuron_5_o.jpg" data-mid="9396224" caption="&#38;lt;b&#38;gt;USING THE TYPAD:&#38;lt;/b&#38;gt; Scroll and zoom around this week's type poster by William Addison Dwiggins to discover tasty nuggets of type trivia." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893630/poster_6.jpg" width="566" height="700" width_o="566" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893630/poster_6_o.jpg" data-mid="9396226" caption="&#38;lt;b&#38;gt;USING THE TYPAD:&#38;lt;/b&#38;gt; Scroll and zoom around this week's type poster by William Addison Dwiggins to discover tasty nuggets of type trivia." border="0" align="left"/&#62;



</description>
		
		<excerpt>TYPECAST TYPOGRAPHY. TittleTales lives as an iPad application for the digital type retailer, FontShop. Using a featured typographer’s self-designed typefaces and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/1893630/prt_1316668923.png" />

	</item>
		
		
	<item>
		<title>International Community School</title>
				
		<link>http://mypencilhasapoint.com/International-Community-School</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/International-Community-School</comments>

		<pubDate>Wed, 21 Sep 2011 09:47:21 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Brand Manual, Design]]></category>

		<guid isPermaLink="false">1893628</guid>

		<description>ADVANCING THE PROMISE OF AMERICA.
Comprised of four hundred students from over forty countries, Georgia’s International Community School offers a welcoming and wholesome environment to children from immigrant, refugee and local families. Its uniquely diverse student body combined with a challenging international curriculum offers a distinguished, highly sought-after educational experience. The school’s brand guide and web video capture the school’s vibrant spirit and ardent ideals.

	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/book_1.jpg" width="586" height="700" width_o="586" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893628/book_1_o.jpg" data-mid="9397133"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/book_open_2.jpg" width="670" height="441" width_o="800" height_o="527" src_o="http://payload.cargocollective.com/1/3/126794/1893628/book_open_2_o.jpg" data-mid="9397136" caption="&#38;lt;b&#38;gt;MASTER GRAPHIC.&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;The Dancing Man is derived from the logo: the parts of the shield and the individual pieces that comprise the globe. Colorful, bold and interconnected, the Dancing Man embodies the spirit and promise of America: voice, courage and hope. He reinforces the core creative concept that ICS is greater than the sum of its parts.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_voicecouragehope_3.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_voicecouragehope_3_o.jpg" data-mid="9397149"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_trails_4.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_trails_4_o.jpg" data-mid="9397150" caption="&#38;lt;b&#38;gt;TRAILS.&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;From these parts (Smidgens) we derive the secondary graphics, the Trails. Out of voice, courage and hope emerges a dynamic fourth plane: exploration. The combination of shapes from the Quilted Compass creates four abstract, lively Trails that emanate energy and interaction. Like the color palette, each Trail represents an aspect of the brand personality.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_generosity_5.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_generosity_5_o.jpg" data-mid="9397151"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_differences_6.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_differences_6_o.jpg" data-mid="9397165"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_shield_7.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_shield_7_o.jpg" data-mid="9397166" caption="&#38;lt;b&#38;gt;CORE CONCEPT:&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;We took the existing ICS logo, the four-quadrant shield, and spun it in a new direction. By pulling from the pieces of the globe in the original logo, inserting a compass rose behind the shield added dimension and dynamism. We renamed the mark the Quilted Compass -- like a quilt, ICS is greater than the sum of its parts. Like a compass rose, we provide direction and stability for the inquisitive explorer.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_sumofparts_8.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_sumofparts_8_o.jpg" data-mid="9397173"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_readytostand_9.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_readytostand_9_o.jpg" data-mid="9397174" caption="&#38;lt;b&#38;gt;BRAND PERSONALITY:&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;Vibrant, Expressive, Playful, Dynamic.&#38;lt;/i&#38;gt; &#38;lt;b&#38;gt;TONE OF VOICE:&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;Warm, Inclusive, Experienced, Sincere, Inspiring. Using the first-person plural maintains an open, approachable feel to our communication. We presume intelligence in our audience, but we speak simply. The stories we share are meant to inspire and to generate interest and awareness, not pity -- we believe wholeheartedly in our mission and in our potential for continued success.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_colorpalette_10.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_colorpalette_10_o.jpg" data-mid="9397175" caption="&#38;lt;b&#38;gt;COLOR PALETTE:&#38;lt;/b&#38;gt; &#38;lt;i&#38;gt;A bold, vibrant palette represents a youthful and multicultural spectrum. Each color aligns with our brand personality and embodies the richness of energy that emanates throughout the school.&#38;lt;/i&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/126794/1893628/spread_tolerance_11.jpg" width="670" height="382" width_o="800" height_o="457" src_o="http://payload.cargocollective.com/1/3/126794/1893628/spread_tolerance_11_o.jpg" data-mid="9397180"  border="0" align="left"/&#62;

</description>
		
		<excerpt>ADVANCING THE PROMISE OF AMERICA. Comprised of four hundred students from over forty countries, Georgia’s International Community School offers a welcoming and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/1893628/prt_1323490100.png" />

	</item>
		
		
	<item>
		<title>Save Darfur</title>
				
		<link>http://mypencilhasapoint.com/Save-Darfur</link>

		<comments>http://mypencilhasapoint.com/following/mypencilhasapoint.com/Save-Darfur</comments>

		<pubDate>Wed, 21 Sep 2011 09:45:38 +0000</pubDate>

		<dc:creator>My Pencil Has A Point</dc:creator>
		
		<category><![CDATA[Design, Non-Profit]]></category>

		<guid isPermaLink="false">1893624</guid>

		<description>EITHER WAR IS OBSOLETE, OR MEN ARE.
Based on the above quote by Buckminster Fuller, this metaphorical poster seeks to garner help for the genocide in Darfur, Sudan. The combined form of Africa with that of a dove dropping an olive branch symbolizes the prevalence of death over peace in the war-ravaged continent.

	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/3/126794/1893624/poster_1.jpg" width="623" height="700" width_o="623" height_o="700" src_o="http://payload.cargocollective.com/1/3/126794/1893624/poster_1_o.jpg" data-mid="9397315"  border="0" align="left"/&#62;</description>
		
		<excerpt>EITHER WAR IS OBSOLETE, OR MEN ARE. Based on the above quote by Buckminster Fuller, this metaphorical poster seeks to garner help for the genocide in Darfur, Sudan....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/126794/1893624/prt_1316668240.png" />

	</item>
		
	</channel>
</rss>